Experience

Work timeline

Nov 2023 - Present

PT Toffee International

ToffeeDev is a digital marketing agency that helps brands grow through SEO, content, and performance-led campaigns. Inside the team I work across local search and on-page content for clients ranging from clinics and F&B to national consumer brands. The environment is delivery-heavy: research, optimize, publish, measure, then iterate.

Job desk

Local SEO Specialist Nov 2025 - Present

  • Lead local keyword research to capture location-based search demand across Maps and Google Search.
  • Optimize Google Business Profiles end-to-end: categories, services, products, descriptions, photos, and posting cadence.
  • Turn GBP insights into weekly optimization actions: what to fix, what to publish, what to test.
  • Improve profile strength and engagement through review responses, photo freshness, and accurate business information.
  • Report ranking and visibility shifts to stakeholders with clear before/after evidence.

SEO On-Page Content Editor Jul 2024 - Nov 2025

  • Wrote, edited, and optimized articles to SEO best practice: primary keywords, meta titles/descriptions, headings, and internal links.
  • Managed CMS publishing calendars.
  • Analyzed content performance with SEO tools to reoptimize pieces that were underperforming.
  • Standardized on-page checklists so every piece met structure, readability, and search intent requirements before go-live.

SEO Content Writer Nov 2023 - Jul 2024

  • Produced SEO-oriented articles from keyword briefs, balancing search intent with readable storytelling.
  • Supported client content calendars with consistent weekly output and on-time CMS publishing.
Jun - Sep 2023

Alonesia

Alonesia is a digital media platform focused on entertainment, pop culture, and timely online stories. As a journalist I worked in a fast editorial cycle: monitor trends, verify sources, write clean copy, and publish quickly without sacrificing clarity. The role sharpened my speed, headline judgment, and ability to turn a raw tip into a structured article.

Job desk

Journalist Jun - Sep 2023

  • Covered entertainment and celebrity news using current, verifiable sources.
  • Researched angles and background before drafting to keep facts tight and context clear.
  • Structured articles for scanability: strong ledes, logical sections, and engaging but responsible tone.
  • Collaborated with editors on revisions and publishing standards for the entertainment desk.
May - Jun 2023

IDN Times

IDN Times is one of Indonesia's largest digital media companies, known for news, lifestyle, and youth-oriented storytelling. During my time there I contributed articles aligned with the platform's voice: informative, approachable, and built for high-volume online readership. Exposure to a large editorial system taught me how topic selection, SEO awareness, and editorial guidelines work together at scale.

Job desk

Content Writer May - Jun 2023

  • Wrote lifestyle and entertainment articles tailored to IDN Times' Gen Z and millennial audience.
  • Researched keywords and trending topics before outlining each piece.
  • Followed house style and SEO structure so articles remained discoverable and on-brand.
Feb - Apr 2023

PT Akurat Sentra Media

PT Akurat Sentra Media runs Akurat.co, a news and information portal with a strong emphasis on accurate reporting. I worked as a content writer and journalist across SEO articles and event coverage, including faith-based and social themes. The role mixed CMS publishing discipline with field-style reporting, and it was an early foundation for writing that must be both findable and trustworthy.

Job desk

Content Writer & Journalist Feb - Apr 2023

  • Wrote SEO-aware articles through the CMS and produced Ramadan kultum video content.
  • Covered Islamic organization events, including on-site reporting for the BAZNAS Award 2023.
  • Balanced factual reporting with clear structure so pieces worked for both search and human readers.
  • Coordinated with the editorial team on angles, captions, and publishing schedules.