Writing samples

Brand blogs, editorial SEO, and content systems.

ToffeeDev

Kawan Lama · Auto2000 · Privy · BPKH · Lucky Polytank

Wrote and optimized blog content for national brands, managing publishing calendars and on-page SEO across every article.

At ToffeeDev I produced and refined SEO blog content for national brands that already had traffic expectations and brand guidelines. The work was rarely a single article. It was a pipeline: brief, draft, on-page pass, CMS schedule, and performance review. Brands such as Kawan Lama, Auto2000, Privy, BPKH, and Lucky Polytank required different tones, but the same discipline: clear search intent, clean structure, and publishing reliability. This portfolio card represents sustained content operations, not one-off posts.

Alonesia

Mushoku Tensei Season 2 recap · Jujutsu Kaisen S2 facts · Boxing news

Covered entertainment, celebrity news, and anime updates for a newsroom run by young journalists.

Writing for Alonesia meant operating inside entertainment news velocity. Topics could shift within a day (anime season recaps, film discourse, or sports crossover stories) and the draft still had to be sourced, structured, and readable. Pieces such as Mushoku Tensei Season 2 recaps, Jujutsu Kaisen facts, and boxing coverage trained me to open strong, explain context fast, and respect the audience's time. It is journalism under a digital clock.

Akurat.co

Kanal Rahmah · Kultum Ramadan · BAZNAS Award coverage

Wrote for the Rahmah channel on Islamic topics, applied SEO through the CMS, and hosted Ramadan kultum video content.

At Akurat.co the writing mixed SEO article production with coverage that required sensitivity and accuracy, including the Rahmah channel, Ramadan kultum content, and the BAZNAS Award 2023. CMS discipline mattered, but so did tone: faith-adjacent and social topics cannot be treated like pure traffic plays. This experience strengthened my ability to write for discovery without diluting responsibility to the subject matter.

IDN Times

Lifestyle · Entertainment · Gen Z topics

Contributed lifestyle and entertainment articles for a leading Millennial & Gen Z media platform.

IDN Times demanded a voice that feels native to a young, high-volume readership: lifestyle, entertainment, and Gen Z-relevant angles. Articles had to clear editorial standards while remaining easy to scan on mobile. Working inside that system improved my topic selection, headline instincts, and sense for what a broad digital audience actually finishes reading.

Sobat Hebat Indonesia Baik

Self-development · Storytelling · SEO articles

Wrote self-development and storytelling content - selected as Editor's Choice for the highest page views in June 2023.

For Sobat Hebat Indonesia Baik I focused on self-development storytelling with SEO structure underneath. The challenge was to keep motivation content from becoming generic: specific stories, practical takeaways, and titles that still earned search attention. It was a useful middle ground between pure journalism and brand content marketing.

Suara.com

Editorial review · News · Pop culture

Published curated, editorially-reviewed articles following strict content guidelines from Suara.com.

Editorial work related to Suara.com exposed me to newsroom review habits: checking clarity, fairness, and completeness before something goes live. Whether the surface topic was news or pop culture, the underlying job was the same: protect reader trust. That review muscle still informs how I edit SEO content today.